How facebook tracks your data nyt
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We record this info to help us improve our products. Here's how Facebook explains how it works : "When someone visits your website and takes an action for example, buying somethingthe Facebook pixel is triggered and reports this action. This way, you'll know when a customer took an action after seeing your Facebook ad. You'll also be able to reach this customer again by using a custom audience. Here's how Facebook's website describes them to advertisers: "Facebook's offline conversion measurement solution helps you understand which offline events, such as purchases in your retail store or orders made over the phone, happened as a result of your Facebook ads. Facebook lets companies link any of these identifiers to a Facebook profile to serve ads. Third, Facebook tracks your activity on the rest of the internet. This kind of third-party tracking can be stopped with Privacy Badger!
It uses how facebook tracks your data nyt data to serve location-targeted ads as well as to determine when specific people are visiting specific brick-and-mortar storespart of its efforts to link digital ad impressions to purchases in meatspace.
Even with a good understanding of how it works, researchers have found it incredibly difficult to turn off location-based ad targeting on Facebook. Knowledge, not power Facebook shows you a bit of what they know about your activity, plus a limited window into who can target you with certain kinds of ads. So what good is all this?
This window into its targeted ad ecosystem is more straightforward and more granular than many of its competitors, most of whom perform the same kinds of tracking. They could also know a customer's Facebook ID if they used that same email to log into the furniture retailer, or used Facebook directly to log into that site.
Or, someone in the household could be on the company's list, and that company may choose to serve its ads to everyone in the household. Havas' Richards said targeting "coming from a single data point are restaurants open on labour day canada email" is one of the most plausible reasons why the editor's wife saw the ad. Here the editor may have logged into the retailer's website using the same email he uses for his Facebook account. The company uploaded his email into Facebook and told Facebook to show the ad to everybody in his household. He used her device to look at the product. Many households share devices, whether it's using the computer that is closest to you or watching on the same digital media player like a Roku or Apple TV. If people remain logged into Facebook on that device, the company has access to multiple people's browsing history. Facebook is also excellent at tracking behavior across devices, since people use the same login on different devices.
So let's say the editor had previously used his wife's computer to look at the bed frames. If his wife had never signed out of her Facebook account, Facebook how facebook tracks your data nyt she was looking at the bed frames website, then serves this ad on her computer because it thinks she's interested in the company. Or, perhaps the husband's iPad was logged into the wife's Facebook account when he was looking at the bed frames. Facebook would assume she was the one looking and show her the relevant ad on other devices where she was logged in — in this case, on her computer.
The furniture company worked with a third-party data provider to find their ideal customer, and she is it. Advertisers sometimes work with third-party marketing services such as AxiomDatalogic or Epsilon to find the right customer.
These companies use a variety of data sources such as credit card information and consumer behavior and provide information that can be integrated with Facebook or any other advertising platform to target someone. In the case of the Cambridge Analytica story, the data analytics firm worked with a third-party app to collect information. If you use the same email to log in to your internet provider and Facebook, they may be able to collect information on your shopping habits across devices.
That third-party information can also be used to target households. Facebook accounts have enough information through relationship statuses, pictures and interactions to determine who lives in the same household.
The advertisers don't get access to this individualized information. In this scenario, the furniture retailer might have hired a third-party company to find anyone who is a new homeowner, since those people are likely to need furniture.
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