When did starbucks raise their prices
The coffee chain is no stranger to price hikes, but they tend to do them quietly, which is why you might not have noticed a Starbucks price increase earlier that pumped up prices on some food items and cookies.
In fact, as Fortune reportsthis is the third time Starbucks increased prices in three years. So what do you need to know about budgeting for your morning brew? Stop the censors, sign up to get today's top stories delivered right to your inbox Success!
A year ago Starbucks dived headfirst into the shallow waters of raising the minimum wage. Advertisement - story continues below Predictably, their employees have either been laid off or seen a significant reduction in their work hours. When asked what is the reason behind the most recent increase, a Starbucks spokesperson told Today that the decision was made on a "product-by-product and market-by-market basis. As a result of the incident, Starbucks was forced to do major damage control, issuing an apology and announcing its plans to temporarily shut down its U. On Thursday, some customers were quick to bring back attention to the company's controversy after hearing about Starbuck's recent price increase. Others were simply just not too happy about it.
The original Unicorn Frappuccino " drove significant traffic to [Starbucks] during its limited run as well as brand awareness and affinity," CNBC reported, but since then, Starbucks hasn't seen as dramatic a sales bump from limited-edition specialty drinks, according to Grub Street. On top of that, frapp fans had to contend with another disappointing Starbucks announcement in January, when the brand cancelled its Frappuccino Happy Hour specialwhich previously offered half-price frappes from 3 p. All the menu shuffling is part of Starbucks shifting its focus to new products, including cold brews and teas, Starbucks chief operating officer Rosalind Brewer said in a January call to investors, Grub Street reported.
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